Content Automation Systems
We build content creation workflows that fit exactly how you want to work – from your preferred tools to your approval process.
Every business creates content differently. Some want full control and approval, others prefer automated scheduling. Some use Google Docs, others prefer Airtable or custom interfaces. We analyze how you currently handle content and build automation that enhances your specific process.
Content Creation Shouldn’t Consume Your Week
The Challenge:
Creating regular blog posts, social media content, and newsletters takes hours every week. You either skip it (and lose opportunities) or spend time writing instead of running your business.
Our Approach:
We build custom automation systems that handle the repetitive parts of content creation while keeping you in complete control of your brand voice, approval process, and publishing schedule.
Most Businesses Start With One of These Approaches
Choose what feels right for your situation – we’ll customize from there
Starting Point 1: Blog-Focused Content System
Perfect if you want to prioritize regular blog content
What’s typically included:
This works well if: “You want to establish thought leadership and drive website traffic through regular, quality blog content.”
Starting Point 2: Social-First Content System
Perfect if social media is your primary content focus
What’s typically included:
This works well if: “You want consistent social media presence without the daily time investment of creating posts.”
Starting Point 3: Complete Content System
Perfect if you want both blog and social media automation
What’s typically included:
This works well if: “You want a comprehensive content strategy that coordinates across multiple channels while saving significant time.”
These Are Starting Points, Not Limitations
During our discovery process, we’ll understand exactly how you want to work and adapt any of these approaches to fit your needs. Want blog content but no social media? Perfect. Need social posts but prefer to write blogs yourself? We can do that. Want to use Airtable instead of Google Docs for planning? No problem
Common customizations we make:
The goal is giving you a clear starting point while knowing we’ll build exactly what works for your team.”
Built Around How You Actually Work
Workflow Customization
Your Content Planning Process – Every business plans content differently:
Your Approval and Review Process – You stay in control with the level of oversight you want:
Your Platform and Publishing Preferences – Content automation that fits your existing platform strategy:
Your Custom Content System Includes
Core Components
Content Planning Interface (Your Choice of Tool)
Content Creation Engine
Review and Approval Workflow
Publishing and Distribution
How We Ensure It Works For You
Discovery and Custom Design (Week 1-2)
Custom Build and Integration (Week 3-4)
Training and Optimization (Week 5-6)
Custom Solutions, Transparent Pricing
Discovery and Design
Implementation
Ongoing Support
Exact pricing depends on complexity of your workflow requirements, number of platform integrations, and level of customization needed.
This Approach Works Best If You…
Value Flexibility and Control
Appreciate True Customization
Appreciate Ongoing Partnership
Our Discovery Process
Step 1: Free Initial Consultation (30 minutes)
Step 2: Workflow Analysis and Custom Design (If we’re a good fit)
Step 3: Custom Implementation (If you decide to proceed)
Common Questions About Custom Content Automation
Q: What if none of these starting points fit exactly what I need?
A: Perfect! These are conversation starters, not rigid packages. During our free consultation, we’ll understand your specific needs and design an approach that fits exactly how you want to work. Most clients end up with customized versions of these starting points that reflect their unique requirements.
Q: Can you work with the tools we already use?
A: Yes – we build around your existing tools and preferences. Whether you prefer Google Docs, Airtable, specific social media management tools, custom platforms, or something else entirely, we adapt the automation to your current workflow rather than forcing you to change.
Q: What if we want to change our approach later?
A: hat’s exactly why we build custom systems with ongoing support. The monthly service includes modifications, optimizations, and adjustments as your needs evolve, your preferences change, or your business grows. Nothing is locked in stone.
Q: How do we know the content will sound like our business?
A: We train the system using your existing content, style guides, brand voice examples, and specific preferences. You maintain complete control over approval processes, and we continuously refine the voice based on your feedback and results.
Q: What if we’re not technical people?
A: We design the interface to match your comfort level and technical preferences – whether that’s simple spreadsheets, familiar platforms like Google Docs, or custom web interfaces that are intuitive to use. No technical knowledge required.
Q: Do we own the content and system?
A: You own all content created through the system. You also use your own platform accounts and API keys, so you maintain complete control. If you ever stop the service, all your content and accounts remain fully accessible to you.
Ready to Explore Custom Content Automation?
Every business creates content differently. Let’s discuss your specific workflow, tools, and preferences to see how automation can enhance your particular approach to content creation without disrupting what already works well for your team.
No obligation. We’ll provide an honest assessment of whether custom automation makes sense for your specific content workflow and business situation.